If you’re a writer or blogger, you’ve no doubt come to realize how important images and graphics are for your site and marketing. Chances are you don’t have the skills to produce the needed graphics. So what are your options?
If you’re like me, and most of us probably are in the same boat, your site hasn’t yet started generating the kind of revenue where you feel like you can hire a designer to create graphics for you.
Hire a Professional Designer
A quality graphic designer can be pretty expensive. While this may be okay for a logo design, or website header, you don’t want to spend this kind of money often. With the increasing growth of visual media, designers are also busy people. This means it is going to take some time to get artwork delivered.
Hire a Semi-Pro Designer
Several sites have popped up where you can now find someone to create decent graphics for a nominal charge. You can spend several hundred dollars or several dollars. Here are a few:
Elance is a base for freelancers of all types. You can find designers, programmers, writers, developers, and marketers. If you need work done, you post your job, get recommendations, review portfolios, and hire the designer. There are major companies that pull talent from this site for projects.
Design Crowd works more like a design competition. You describe your projects, requirements, and budget. Then designers start work and submit designs. You can share them with others and get feedback. Then select the one that you want. I’m not sure how this works from a designer perspective. I can’t imagine spending time creating a design when I expect someone to review a hundred other designs and possibly choosing mine.
Similar to Design Crowd, Crowdspring designers submit ideas and you select the one you like. They claim the average project gets 110+ submissions. Pricing starts at $299.
This was my plan when I needed a header for a new site I put together this weekend. Fiverr offers all kinds of services starting at $5. Yes, $5. Some of the designs are as bad as you’d imagine, but some of the designers are really good. Plan to spend more than $5, but not much.
You can find good designers that will charge $5 for the design, $10 for 24hr delivery, and maybe another $10 for an editable PSD and PDF file. That takes you up to $25 for a nice graphic. Not a bad price.
But what if you want a lot of graphics, or you know what you want but don’t know how to use the big professional design programs. Maybe you’re just cheap like me and don’t want to drop $5 over at Fiverr. Enter Canva.
It takes some work, but there are TONS of templates you can use to get started. You can add text, images, backgrounds, or upload your own stuff. Some things like stock photos cost a little, but it’s very reasonable and the transaction is easy and smooth. You can even add the watermark graphic to your design to try it before you purchase. I created a header for my other site this weekend. Total cost:$1.00.
Maybe you have a friend that knows how to create graphics. DO NOT use this person unless you plan to pay them fairly. Don’t ask for a “favor” for a friend. Their time is valuable and they don’t want to to things for free just because you don’t want to pay someone on Fiverr $5. They may agree to do it for you, but they won’t be happy about it. No matter what they say, they resent working for free.
What services or resources have you used for your graphic needs?